John Y’s Musings from the Middle: Insomnia

Helpful tips for curing insomnia

Usually, if you are an insomniac, and will start practicing good sleep hygiene, and turn off the TV around 10pm, always have clean sheets and fluffy pillows, take a warm bath before bedtime and don’t eat heavy meals, sweet snacks or drink caffeinated beverages in the evening, turn out all the lights and don’t have any background noise to distract you, and one-by-one relax every muscle in your body as you visualize yourself resting peacefully, you will eventually doze off after 6 or 7 hours.

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Late night thoughts….

Just because you’re an insomniac doesn’t mean you can’t also be a vampire.

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I think….when I was born…I wasn’t wound up properly….and have been about 6 hours off the rest of the world ever since….
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jyb_musingsThe difference in an insomniac and non-insomniac when they look at the clock and see it is 5:04am?

The non-insomniac feels they can get a 3 hour jump on the rest of the world.

The insomniac realizes he has 3 more hours to get any sleep at all before he has to get up and start the day with at least 6 fewer hours of sleep than everyone else in the world.

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The Secret Productivity of Insomniacs.

We insomniacs don’t use our extra waking hours in the wee morning hours to better solve life’s problems.

But merely to come up with bad ideas that won’t work for solving life’s problems that we can dismiss.

Jason Grill: KC’s Sock 101 Stepping Up Its Game

From This is KC:

3 reasons why Kansas City’s “Sockpreneurs” started off on the right foot

By Kathryn Jones

It’s been the general rule for centuries that a gentleman can’t go wrong with a well-cut suit. But for those who like to spice up the monotony of their 9-to-5 uniform, the options are fairly limited. Ties are the obvious choice (particularly the retro skinnies popularized by the characters on “Mad Men” and the beautiful bowties sported by Mayor Sly James), and you can add a little flare with a pocket square. But that’s pretty much it, right?

Wrong. According to Jason Grill, there is one accessory often overlooked: socks. As far as he and his fellow “sockpreneurs” at Sock 101 are concerned, a dresser drawer full of nothing but black GoldToes is better left to Grandpa. “Men who like to dress well and are looking for ways to step up their style can wear colorful socks—it’s OK,” Grill assures. “In fact, it’s very trendy right now.”

Sock-101-Jason-KCShareTweetPin+Add to MyKC

Sock 101 presented at 1 Million Cups during Kauffman Foundation’s 2012 Global Entrepreneurship Week and made a splash right out of the gate. In less than two years, the company has generated quite a bit of buzz both locally and nationally. In addition to making the rounds of the KC media circuit, it’s been featured in Forbes, Accessories, Modern Fellows and Killerstartups.com. The always fashionable Mayor James, UMB President and CEO Peter deSilva and former U.S. President and self-described “sock man” George H.W. Bush are alleged fans of the brand.

It should also be noted that Sock 101 is 100 percent self-funded. “We have investors come up to us after [1 Million Cups], but we have not taken on any outside equity investors,” Grill says. “We don’t feel the need to at this point.” So what’s the secret behind this local startup’s success? Well, there are a number of factors that come into play.

1. Sock 101 founders were already rock stars in the business community.

Grill, the visionary and “face” of the company, is an attorney, former member of the Missouri House of Representatives, owner of JGrill Media & Consulting, a political analyst for Fox 4 WDAF and host of the Entrepreneur KC radio show on KMBZ.

Dave Feyerabend is co-founder and managing member of startup incubator D&K Ventures and CEO of Renuva Back & Pain Centers. He handles company operations and logistics and co-presented the concept with Grill at 1 Million Cups.

Lea Bailes is an attorney and marketing specialist who’s worked in and/or owned businesses in the areas of law, construction real estate, consumer products, fitness, fashion healthcare and technology. He’s responsible for general marketing and legal work for Sock 101.

Kelly Yarborough built his career in wireless and is now business partners with Feyerabend for both D&K Ventures and Renuva Back & Pain Centers. He’s involved in day-to-day operations at Sock 101, including customer service and sales.

WantBuySock-101-KC-DesignShareTweetPin

2. Sock 101’s concept, product and business model are solid.

As Grill mentioned, colorful (but not cartoonish) socks in high-quality fabrics are a growing trend among fashion-savvy professionals. They appeal to men and women of all ages but are especially popular with the Millennials currently making waves in the creative and tech realms. “If you want to buy a nice pair of colorful socks at places like J.Crew or Banana Republic, you’re going to spend $12 to $15,” Grill says. “We wanted to make socks more affordable for the 20 to 40-something young professional.” Sock 101’s maintain the same caliber of quality, he says, but are sold at a lower price point: $7.

For $9 a month or $108 annually (shipping included), customers can sign up for the Sock of the Month Club at sock101.com and have a pair delivered to their doors. “Of the Month” clubs are growing more popular by the day because consumers love receiving a “surprise” gift in the mail in the sense that they already know what it is but aren’t quite sure when it will come or what exactly it will look like. “It’s a good feeling having a sock shipped to your house every month. We want to make sure our Sock of the Month Club members feel special in that they get a new design each month before our other customers,” Grill remarks.

Sock 101 also has a corporate sock offering whereby it will custom-design 50+ socks with a company’s logo. The KC Convention Center & Visitors Association, for instance, ordered custom socks featuring its trademark blue logo. “It makes for a unique marketing gift or a giveaway for an event or a celebration item for their clients and employees,” Grill says. “We hope more businesses will make custom socks with us.”

Sock-101-KC-StyleShareTweetPin+Add to MyKC

3. The company knows how to market its brand.

Socks are a relatively simple and straightforward product to push because they’re a universal necessity. Everybody buys them. Customers want the best quality at the lowest price point, and successful companies deliver on that promise.

But quality and price aside, the companies most successful at marketing their brands are the ones that ultimately dominate the marketplace.

Lesson #1 at Sock 101 was to build a campaign on Kickstarter.com in order to raise funds and school the competition. “It really opened my eyes to how the whole crowdfunding process works; it takes a lot of dedication,” Grill says. “We included custom socks in our Kickstarter campaign, which helped us reach our fundraising goals.”

When it comes to spreading the word, “you really have to work your network hard,” he says, “whether it’s through your email list, Twitter, Facebook, LinkedIn or Instagram. You have to continuously post content. With socks, it’s all about the photos. A lot of people share their photos, which makes marketing and social media easier for us.”

Sock 101 initially targeted male professionals in the Gen X and Y age range, playing up the idea that purchasing a pair in a particular color pattern would demonstrate pride for their alma mater or favorite sports team, and that the sock can be paired with a suit or a more casual outfit.

“Each sock tells its own story,” Grill says. But consumers decide what the story will be. The black-and-gold striped “Truman” sock, for instance, can be a tribute to Truman the Tiger if you’re a Mizzou fan. Or if you’re a KU fan, the same sock can be an homage to Harry Truman instead.

When photos of ladies wearing their boyfriends’ Sock 101s spread throughout the company’s social media network, it became apparent to the sockpreneurs that “women were stealing our socks from their boyfriends, so we might have to do a marketing campaign about that at some point,” Grill muses.

 

John Y’s Musings from the Middle: Why I’m Nervous

Why I am nervous today.

Over the weekend I was venting to my wife about something annoying that had happened at work.

When I was finished I said, “But it’s all good.” And, as usual whenever I use that phrase, my wife didn’t respond.

And it occurred to me that I have never once heard Rebecca say, “It’s all good.” In fact, I have never heard any woman say, “It’s all good.” Only guys. And we say it a lot.

And that got me a little worried. And it’s why I am nervous today.

jyb_musingsWhat do women know that we guys don’t know about why it’s really not “all good?” And why haven’t they said anything to us about it? Just like Rebecca did with me over the weekend, whenever a guy says “It’s all good” in the presence of a woman, she just remains silent.

I am going to find some woman today who looks like she knows the answer and ask her. And if your a guy, I suggest you do the same.

Something is up and we guys need to figure out what it is.

I would ask Rebecca but I am embarrassed that I don’t know why things really aren’t “all good” and don’t want her to know I don’t know. It’s a guy thing.

And, yes, I would also like to know without Rebecca knowing I know so next time when I am venting about work–or whatever–I can say “But it’s all good” and then add “except…” –adding whatever it is that I find out today from some smart woman why isn’t all good.

That will make me feel a little smarter around Rebecca. And reassure her that I am not just another clueless man who makes uninformed remarks.

Jason Grill in Missouri.com

“Kansas City is a sleeping giant on a national and international level when it comes to entrepreneurship.”

February 18, 2014 – Written by
Jason Grill

Jason Grill is the principal and founder of JGrill Media, LLC, where he focuses and consults on media relations, public relations and strategies, communications, digital media, marketing strategies and branding, thought leadership, public/civic affairs and government relations. He also works as a local, state and national contributor, commentator and analyst. He has worked with businesses from small to large, major foundations, accelerators, associations, startups and entrepreneurs.

Jason writes for the Huffington Post, Yahoo! and the RecoveringPolitician.com. He has written for Politico and KC Business Magazine. He is a TV political analyst for WDAF Fox 4, a regular contributor to Wall Street Journal Radio, and host and producer of the Entrepreneur KC Radio Show on KMBZ (Entercom).

Jason is a former two-term member of the Missouri House of Representatives, and has worked in The White House and at CNN. Jason is the Co-Founder of Sock 101, which produces colorful high quality and professional socks and sells them for an affordable price. Sock 101 has a unique Sock of the Month Club and does custom logo and branded socks as well for organizations, events and corporations.

Jason Grill Media Missouri.com: Can you expand on how JGrill Media is not only focused on strategic consulting across various industries but how it also encompasses your very own personal media work with radio, TV and writing?

Jason: I started the company with the intent to focus on my own writing, TV work and radio hosting. Through my work and the relationships I begin to build I found that many individuals, entities and agencies wanted to hire me as a consultant to help them with their own media/pr, public affairs and government/public policy related issues. Through this evolution I have been able to continue to grow my own personal media brand, as well as consulting work with some incredible people and clients. I truly enjoy doing my radio show, TV analyst work and contributing writing with some great media outlets and hope to continue to move forward on both fronts of the company in the future with some strategic partnerships.

Missouri.com: What advice would you pass onto someone looking to build credibility through thought leadership?

Jason: Quality content and thought leadership are king these days. Building yourself as a true opinion leader, expert and thought leader in your industry is one of the best ways to build your business and credibility. This is so important especially if you’re a startup or small business. You need to get high quality content out in the marketplace to establish your brand. It’s ok to start slow on this endeavor, but make sure if you’re a CEO or a co-founder to be doing this and talking to your customers’ pain points. Give them information that they might have never thought about and ways to make their lives easier. Be willing to do this for free and make sure to highlight your community with quality content. Don’t be selfish. Give back to your city or your customers through your writing or contributing. Thought leadership is not an ego play.

Missouri.com: Why do you think that Kansas City has seen such a big surge in entrepreneurship over the last few years and how do you predict that growth will play out in the coming years?

Jason: Kansas City is an amazing city and has a rich entrepreneurial history. We have the best foundation for entrepreneurship and education in the world with the Kauffman Foundation being here. We have an abundance of resources, Google fiber, corporate innovation and some of the best accelerators in the US. However, the real reason for Kansas City’s surge the last few years has been the community. The entrepreneurial community in KC is ultra supportive of each other in all facets. People and businesses work together and are willing to introduce you to just about anyone to help your startup or entrepreneurial endeavor succeed. In a competitive world, KC entrepreneurs are about bringing the entire ecosystem up, rather than just their own business. Kansas City is a sleeping giant on a national and international level when it comes to entrepreneurship. With a great standard of living and numerous first-class amenities as well the sky is the limit for Kansas City. KC is not flyover country.

Missouri.com: Can you talk us through the inspiration behind your other business, Sock 101?

Jason: Sock 101’s mission is to provide high quality cotton based socks that are professional and affordable to individuals throughout the country. I have always been a fan of men’s fashion and classic style. As an individual who always was in a suit and tie, I got tired of paying $15-$25 for a nice, colorful pair of socks. There had to be a better way. The solution to that problem is Sock 101. In year one we sold thousands of pairs of socks at a price point of $7 at Sock 101. We also built a Sock of the Month Club that delivers a new pair of Sock 101’s to your door or your client, friend or loved one’s door every month. By the end of year two we will have over a thousand members in this club. Lastly, we are very excited to offer custom logo and branded socks for organizations, businesses, events and groups. We have seen a tremendous response both locally and nationally to this new service and have made socks for organizations such as the Kansas City Convention and Visitors Bureau, Veterans United and Influence & Co. I believe custom socks are a major part of future marketing budgets and separating yourself or your brand from the typical gifts or ideas. Whether it’s the bright colors, a custom logo, a dot or a stripe, socks truly are a statement piece that don’t have to be and shouldn’t be boring gold toes anymore. In a world dominated by blue jeans and dark suits, socks show an individual’s personality and style almost more than any other men’s accessory. Socks are the new tie.

Missouri.com: How did you come up with the concept behind the book you Co-Authored, “The Recovering Politician’s Twelve Step Program to Survive Crisis” and what do you hope that the average reader walks away with?

Jason: Jonathan Miller, the Former State Treasurer of Kentucky, actually contacted me about writing a chapter in this book. Jonathan is a friend and an exceptional writer and businessperson. This book offers individuals in any business or vertical really great advice on crisis management and public relations from experiences in the brightest of lights. It gives the reader some incredible stories on how to survive a crisis in any aspect of their life or business, as well as how to move forward if you do experience what you think is the worst thing that can happen. The former head of the Republican National Committee, Michael Steele also has written a chapter in the book. Out of this book and the relationships it formed a national speaking group has evolved called Second Act Strategies. This exciting new service involves leadership, teamwork, integrity and reinvention seminars, as well as crisis simulations from esteemed, qualified experts who’ve earned their stripes in the arena’s spotlight.

Missouri.com: What are some trends that you’re excited about or think that our readers should be paying attention to?

Jason: Socks. Socks. Socks. In all seriousness though, I think the rising trend of entrepreneurship and startups that are solving problems in this country is exciting. I am very excited that the mainstream media is covering these stories and individuals more often. If policymakers can realize that young companies are the engine of our economy good things will continue to happen!

Always remember this quote from C.S. Lewis and try to live it out everyday, “You are never too old to set another goal or to dream a new dream…”

Jason Grill in BusinessInterviews.com

“Building yourself as a true opinion leader, expert and thought leader in your industry is one of the best ways to build your business and credibility.”

Written by B.I.
JasonGrill

Jason Grill is the principal and founder of JGrill Media, LLC, where he focuses and consults on media relations, public relations and strategies, communications, digital media, marketing strategies and branding, thought leadership, public/civic affairs and government relations. He also works as a local, state and national contributor, commentator and analyst. He has worked with businesses from small to large, major foundations, accelerators, associations, startups and entrepreneurs.Jason writes for the Huffington Post, Yahoo! and the RecoveringPolitician.com. He has written for Politico and KC Business Magazine. He is a TV political analyst for WDAF Fox 4, a regular contributor to Wall Street Journal Radio, and host and producer of the Entrepreneur KC Radio Show on KMBZ (Entercom).

Jason is a former two-term member of the Missouri House of Representatives, and has worked in The White House and at CNN. Jason is the Co-Founder of Sock 101, which produces colorful high quality and professional socks and sells them for an affordable price. Sock 101 has a unique Sock of the Month Club and does custom logo and branded socks as well for organizations, events and corporations.

JGrill Media

BusinessInterviews.com: Can you expand on how JGrill Media is not only focused on strategic consulting across various industries but how it also encompasses your very own personal media work with radio, TV and writing?

Jason: I started the company with the intent to focus on my own writing, TV work and radio hosting. Through my work and the relationships I begin to build I found that many individuals, entities and agencies wanted to hire me as a consultant to help them with their own media/pr, public affairs and government/public policy related issues. Through this evolution I have been able to continue to grow my own personal media brand, as well as consulting work with some incredible people and clients. I truly enjoy doing my radio show, TV analyst work and contributing writing with some great media outlets and hope to continue to move forward on both fronts of the company in the future with some strategic partnerships.

BusinessInterviews.com: What advice would you pass onto someone looking to build credibility through thought leadership?

Jason: Quality content and thought leadership are king these days. Building yourself as a true opinion leader, expert and thought leader in your industry is one of the best ways to build your business and credibility. This is so important especially if you’re a startup or small business. You need to get high quality content out in the marketplace to establish your brand. It’s ok to start slow on this endeavor, but make sure if you’re a CEO or a co-founder to be doing this and talking to your customers’ pain points. Give them information that they might have never thought about and ways to make their lives easier. Be willing to do this for free and make sure to highlight your community with quality content. Don’t be selfish. Give back to your city or your customers through your writing or contributing. Thought leadership is not an ego play.

BusinessInterviews.com: Why do you think that Kansas City has seen such a big surge in entrepreneurship over the last few years and how do you predict that growth will play out in the coming years?

Jason: Kansas City is an amazing city and has a rich entrepreneurial history. We have the best foundation for entrepreneurship and education in the world with the Kauffman Foundation being here. We have an abundance of resources, Google fiber, corporate innovation and some of the best accelerators in the US. However, the real reason for Kansas City’s surge the last few years has been the community. The entrepreneurial community in KC is ultra supportive of each other in all facets. People and businesses work together and are willing to introduce you to just about anyone to help your startup or entrepreneurial endeavor succeed. In a competitive world, KC entrepreneurs are about bringing the entire ecosystem up, rather than just their own business. Kansas City is a sleeping giant on a national and international level when it comes to entrepreneurship. With a great standard of living and numerous first-class amenities as well the sky is the limit for Kansas City. KC is not flyover country.

BusinessInterviews.com: Can you talk us through the inspiration behind your other business, Sock 101?

Jason: Sock 101’s mission is to provide high quality cotton based socks that are professional and affordable to individuals throughout the country. I have always been a fan of men’s fashion and classic style. As an individual who always was in a suit and tie, I got tired of paying $15-$25 for a nice, colorful pair of socks. There had to be a better way. The solution to that problem is Sock 101. In year one we sold thousands of pairs of socks at a price point of $7 at Sock 101. We also built a Sock of the Month Club that delivers a new pair of Sock 101’s to your door or your client, friend or loved one’s door every month. By the end of year two we will have over a thousand members in this club. Lastly, we are very excited to offer custom logo and branded socks for organizations, businesses, events and groups. We have seen a tremendous response both locally and nationally to this new service and have made socks for organizations such as the Kansas City Convention and Visitors Bureau, Veterans United and Influence & Co. I believe custom socks are a major part of future marketing budgets and separating yourself or your brand from the typical gifts or ideas. Whether it’s the bright colors, a custom logo, a dot or a stripe, socks truly are a statement piece that don’t have to be and shouldn’t be boring gold toes anymore. In a world dominated by blue jeans and dark suits, socks show an individual’s personality and style almost more than any other men’s accessory. Socks are the new tie.

BusinessInterviews.com: How did you come up with the concept behind the book you Co-Authored, “The Recovering Politician’s Twelve Step Program to Survive Crisis” and what do you hope that the average reader walks away with?

Jason: Jonathan Miller, the Former State Treasurer of Kentucky, actually contacted me about writing a chapter in this book. Jonathan is a friend and an exceptional writer and businessperson. This book offers individuals in any business or vertical really great advice on crisis management and public relations from experiences in the brightest of lights. It gives the reader some incredible stories on how to survive a crisis in any aspect of their life or business, as well as how to move forward if you do experience what you think is the worst thing that can happen. The former head of the Republican National Committee, Michael Steele also has written a chapter in the book. Out of this book and the relationships it formed a national speaking group has evolved called Second Act Strategies. This exciting new service involves leadership, teamwork, integrity and reinvention seminars, as well as crisis simulations from esteemed, qualified experts who’ve earned their stripes in the arena’s spotlight.

BusinessInterviews.com: What are some trends that you’re excited about or think that our readers should be paying attention to?

Jason: Socks. Socks. Socks. In all seriousness though, I think the rising trend of entrepreneurship and startups that are solving problems in this country is exciting. I am very excited that the mainstream media is covering these stories and individuals more often. If policymakers can realize that young companies are the engine of our economy good things will continue to happen!

Always remember this quote from C.S. Lewis and try to live it out everyday, “You are never too old to set another goal or to dream a new dream…”

John Y’s Musings from the Middle: Motivational Thoughts

Motivational thought for the day: Car problems

“It’s not that I don’t want to go inside to work today….

It’s just that I am having trouble wanting to get our of my car.

Today I will ask God to help me get out of my car.

And if that doesn’t work I will turn off the motor until it becomes too cold to stay in my car and then I will have to go inside to work.”

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Thought for the day.

jyb_musings“We are each responsible for making sure we have enough blueberries in our life.

Life needn’t be like a blueberry muffin that always leaves you wishing for a few more blueberries.

We just have to remember that it is up to us–and not the chef–if we don’t want to feel we’ve been slighted on the blueberries.

Have a plan each day to bring enough of your own blueberries to make you happy.”

John Y’s Musings from the Middle: Random Thoughts

I propose a single day each year to celebrate Hallmark Card Day—-recognizing our former predilection to buy an over-sized schmaltzy card multiple times each year with a sentiment designed and written by other people that we claim to have ourselves and then give to someone else.

But not commemorate it with a Hallmark card. Just an electronic message we post.

Happy Hallmark Card Day!

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If you find you are looking down on someone right now, find someone instead to look up to.

And if you can’t think of anyone, just look up. It’s easier to find such a person that way than when looking down.

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It is hard coming to grips with the fact that you are an old dog with old tricks….and that learning any new tricks now really is a pain in the ass.

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jyb_musingsI am so mad at someone right now who has wronged me that I am thinking about talking behind their back!!

Oh wait! The person I am mad it is actually myself.

This is going to be awkward.

I am going to need a two-way mirror at a minimum

John Y’s Musings from the Middle: Diet Update

Entering week 7 of my diet/fitness plan.

Holding steady at loss of 13 lbs. Actually 12.6 lbs. But we round up here in KY.

Workout I would describe as like “Across Fit” –something you might find opposite a “Cross Fit” workout. But it is happening.

Finally, still no steroids or other PEDs. Although I am taking one Garcinia Cambogia tablet each day. But still don’t know how to pronounce it.

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Diet tip for calorie counting.

Just knowing how many calories are in a serving of food is helpful but not enough to cause us to make the best dietary decisions.

I have found that multiplying the calories by a factor of 5 for foods I want to eat, and dividing calories by a factor of 5 in healthy foods I don’t want to eat, makes it more likely I will make better choices than just knowing the actual calories.

For example, a single pecan braid from Panera Bread has, according to my system, 2,350 calories (instead of 470)

And a serving of has just 6.2 calories (instead of 31)

So, do I eat the food choice with 2350 calories or 6.2 calories?

See how that works? Now it isn’t so obvious that the pecan braid is the better choice–and could really go either way.

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How to eat your way to good health –without changing what you eat.

Just leaving Japanese restaurant and have decided the Japanese, as a population, are thinner and healthier than Americans NOT because of their diet (fish, rice, etc) but rather because they have to try to eat with chopsticks instead of a fork, spoon and knife.

jyb_musingsIf I had to eat with chopsticks my whole life, I’d be at least 50 pounds lighter. You just plain old give up before you are halfway through any meal.

Chopsticks, not diet, is the key!!

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An ad I would like to see…

“Want to get in shape?

It’s really not all about the shoes.”

John Y’s Musings from the Middle: People Watching and Perspective

People watching from the parking lot of the Holiday Manor Starbucks reminds me of people watching from the parking lot of Ballard High School–35 years ago.

I think patrons of this Starbucks try harder to project a certain “image” –in a high school-esque way–than other Starbucks in town.

People watching from the parking lot of the Heine Bros on Frankfort Ave reminds me of people watching from the parking lot at Central High School –35 years ago.

jyb_musingsI think the patrons of this Heine Bros try harder to project a certain “anti-image” —in a high school-esque way–than other Heine Bros in town.

And people watching from the parking lot of Panera Bread off Brownsboro road reminds me of where the parents of the kids from Ballard and Central would have gone for coffee after dropping their kids off at school in the morning—35 years ago–and is just creepy to even think about doing. But where I find myself going this morning.

John Y. Brown, III: Why I Was Disappointed by Episode 1 of House of Cards

After reading my RP colleagues, Jonathan Miller (Why I Hated Episode 1) and Jeff Smith (Why I Enjoyed Episode 1) reviews on House of Cards first episode of season two, I couldn’t resist saying “Deal me in, too”

For starters, I am a fan. And after season one, a devoted and complete fan.

I love the series’ metaphoric title almost as much as the brazenly brilliant first season. Our government’s structure, the series seems to be saying, is at once both as fragile as a figurative “house of cards” while also being carefully upheld by unnerving stratagems on par with a figurative card game of brutal skill and exacting chance.

But if Season 2 had a subtitle, it might be “Still Not Collapsed—Yet.” Of course, my opinion is only based on one episode and may change. I hope it does. And to keep disappointment minimized to the reader of this post, I will not include any spoiler revelations beyond letdown.

I can’t recall if I first heard of the “Most Improved Player Award” being offered in Major League Baseball or in the NBA. But I do recall thinking it is a worthy recognition to bestow on the deserving recipient who progresses the most from the season before. And that noteworthy distinction is true in every field of endeavor.

Awarding the opposite credential (we’ll call it “Most Diminished Player of the Year”), for falling the farthest from the prior year’s loftier perch, would seem mean-spirited and unhelpful. But if such an award existed in the the intensely competitive industry of television, House of Cards, season two, seems to be a strong favorite to win based on the second season’s initial episode.

jyb_musingsWhy do I say this? The first episode of season two reminds me of so many original breakthrough series that start off taking our breath away but eventually cashing in by lazily falling back on easy formulaic routines. It may be season two or three or four before there is an episode when we realize the series is trying to recreate surprise and unique drama more by clever camera angles and pounding background music than by a refreshingly original story line that seems to be writing itself.

Sometimes the series recovers after a single episode lapse. But the lapse is usually a sign of creative fatigue. Or at least lassitude. And signals we should start to lower our expectations of what’s to come.

Tonight at dinner a song came on in the restaurant and my daughter said, “I am so sick of this song. This band started off so great and now all their songs sound alike.” Without knowing the band, I offered, “Yeah, I suspect the band either got lazy or played it safe instead of staying true to themselves.” I got the same feeling later tonight as I watched the opening show of season two House of Cards.

The cover for season one had no tag line. Just the protagonist, Kevin Spacey, sitting cockily and inexplicably in place of President Lincoln in a faux Lincoln Memorial. How could you not wonder what it was about? Season two has the protagonist sitting with a confused but plotting look on his face with his wife’s back to him and has the tagline, “There are two kinds of pain.” How could you not assume that one of them is disappointment?

Does it mean the series isn’t worth watching in season two? Not at all. Especially if a series was as spectacularly well-written and crafted a show previously as was House of Cards first season. The series first episode is still catchy and clever. But not much else. I’m still going to watch all of season two. But not because episode one of season two laid out such a suspenseful and promising narrative. But rather because season one was so good I have to believe their will be some inspired nuggets to be found in season two, even if it ends up as the most diminished series of the year.

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Follow up: After watching episodes 2, 3 and 4, I have become a re-convert to House of Cards. Not a series grounded in the realm of the possible  But one grounded in brilliant dramatic writing and suspenseful theater. And that’s good enough for me.