Lauren Mayer: From Madonna To Mitt — The Art of Self-Re-Invention

Throughout this campaign, Mitt Romney has received a lot of criticism for his position switches, from both the right and the left.  However, last week he outdid himself, changing position on abortion multiple times (beginning with his interview in Des Moines).

Say what you want about pandering, politicization, etc., and agree or disagree with him, but you’ve got to admit, there hasn’t been a public figure this good at rebranding since Madonna.  She’s gone from punk-ish urban girl to Marilyn-esque blonde to Anglophile director (complete with faux British accent), and people applaud her ability to keep up with the times, anticipate public taste, and remain relevant for 3 decades and counting.

So give Romney some credit – at least he’s showing his awareness of pop culture, on some level, and maybe his flexibility can be inspiring to the rest of us!  If Romney can use flip-flopping to pass himself off as “Moderate Mitt”, then this suburban Jewish mother can rebrand herself as a teen popstar to sing about said flipflops (and to thoroughly embarrass my teenage kids in the process) – “Oops, You Did It Again!”