John Y’s Musings from the Middle: Priceline

By John Y. Brown III, on Fri Aug 16, 2013 at 12:00 PM ET

Whenever I use Priceline.com, I am usually fairly satisfied with the outcome.

But lately I’ve started to worry that William Shatner isn’t as intimidating as he used to be.

The Kung Fu punch pose isn’t as daunting as it once was.

I would feel better about using Priceline.com if he had a sidekick.

Like Tonto to the Lone Ranger or Robin to Batman.

Maybe a tanned, rested and ready Mr Spock?

I think the right sidekick could help William Shatner (Captain Kirk) get an extra 10-15% off every deal he negotiates for us.

It’s time.