RP Jason Grill’s exciting new business, Sock 101, is getting national attention — from Forbes.com, and even a former President.
Check out this Forbes piece:
The Fruit of the Month Club was way ahead of its time. Now, you can have everything — from razors to makeup to dog treats — sent to you on a monthly basis. I personally use a few of these subscription-based companies to make sure I don’t run out of the essentials, but I really see the value of subscriptions for client gifts.
If you’re in the service industry, staying top-of-mind with your clients (in a positive way) is important. Our company wants to show our clients and partners that we appreciate them in a genuinely thoughtful way, not in an “I’m bribing you with a $500 bottle of wine” kind of way, so we’ve enlisted the help of a few subscription-based companies.
I have to admit that part of the attraction of subscription gift-giving is the laziness it allows. Greg Alvo, CEO of OrderGroove, explained it perfectly: “Subscription gifting is the perfect way to show appreciation and stay on your client’s mind. The best part? As the on-the-go gifter, you have the ability to ‘set it and forget it!’” It still requires thoughtfulness to find the perfect fit for a client, because if he or she is going to be receiving something from you once a month, it had better be something well-liked!
Here are some ideas for interesting items that won’t break the bank, but will pleasantly surprise your clients.
The Stylish Stud:
You know how you’re always losing socks (behind the dryer, at the laundromat, under the hotel bed)? We’ve found a solution.Sock 101 has created the Sock of the Month Club. One pair of high-quality, stylish dress socks will be sent to your clients every month. Now, when people compliment their savvy style, your company may just come up in.