And regardless of your electronic preference, most people trust this company. Not for what they do or how they do it but rather WHY they do it. Apple’s why is ingrained in every aspect of their business. It is the main reason they are able to dominate their chosen field. They have beliefs. They hold those beliefs true and center their products around them. It is an amazing concept. Their why drives their massive conglomerate. One of the best companies in the world.
What strikes me as interesting about Apple is they are a company built on a belief to be different. Their competition has the same access to the smartest talent, best systems and unbelievable technology. Yet their competition pales in comparison. All things being equal, Apple beats everyone because they are built on their why.
Apple is also successful because they had a leader who knew his why (Steve Jobs) and created an environment on that. It was a company that inspired. Their purpose, their why and they vision all laid out the same.
This leads me to the purpose of my email tonight. Something I know very well but also something that needs to be told to the world. “JB, what is your WHY?” I thought you would never ask.
11 years ago I started down a path to get into the fitness industry and be somebody. What was a hobby for me (lifting weights) became a profession (teaching people how to lift weights). At an early age I realized how powerful I could be. How much impact I could have. And how my job really had nothing to do with fitness, it was a way of helping and improving people’s lives.
Without sounding cliche’ my initial why was to help people. However, this was more of a result. It is obvious that I wanted to help people but what was driving me to get up every day and work with clients and trainers? Their had to be something deeper. And there was.
Ask me any day about my client experiences and I will be happy to show the definition of being triumphant, fighting through adversity and overcoming all odds. From all walks of life, people I have worked with have done it all. My connection with them has been my driving force to push them farther than they can go. Thus pushing myself as far as I can go.
My “why” is my relationships and connection to people. Not fitness. Fitness is just my chosen vehicle to connect with people, establish a relationship and provide the groundwork for a better body, mind and life than ever before.
This is my gift. This is my “why”. This is what drives me. This is my purpose. This is what separates me from others. It is not a job and it is not a hobby. Its my life and I wouldn’t have it any other way.
To end the sermon of sorts, I would like to tell you all about a daily habit I have established. Everyday I drive to and from the gym, I listen to motivational YouTube videos. These videos pump me up for the day and remind me to constantly keep pushing. Here are a few favorites of mine with some takeaway quotes for your memory bank:
“The only way to be truly satisfied is to do great work, and the only way to do great work is to love what you do”
“Fear kills dreams, will paralyze you.”
“They aren’t giving out success but you can earn it, take it.”
“When you die, die on E”
What is your why?
Let it be known.