Josh Bowen: The Importance of the Why


The Importance of Why

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”

Let’s think about the quote above. What is separating all of us from achievement? Is it us? Could it be that we are actually afraid of accomplishing what we set out to do?


Last week, I talked about the Power of the Why The Power of the Why and how to find it. Now lets discuss the importance if that why. As described previously, the why gives reason behind decisions and clarity behind things that are not yet understood. The importance of this is to initiate movement and action. Because in order to achieve any goal, you must have action. Your why will keep you motivated through the hard times, because there will always be hard times. Life is not perfect and neither are you. However, each and every one of us is powerful enough to accomplish anything we set out to do.

I have a lot of experience in training and motivating others, not just in fitness but in life. I have always had a sense that deep down people are not afraid of failure but rather afraid of achieving. When you achieve something people will expect you to do the same every time. This adds responsibility and adds the component of hard work. Now, don’t get me wrong I am not calling out people, talking about how lazy they are. Quite the contrary, I am saying that in our subconscious we have a deep fear that we CAN accomplish any and every thing that we set out to do.

So how do I perform reverse psychology on myself?

Here is the deal the first step to accomplishing anything is you have to believe it is possible. Here is an example; people once thought that running a mile in under 4 minutes was impossible. It wasn’t until 1954 that Roger Bannister broke the 4 minutes barrier, running a mile in 3 minutes and 59 seconds. 42 days later another man ran a mile in 3 minutes and 58 seconds. Fast forward to present day and the world record for the mile has lowered 17 seconds and now running a mile in under 4 minutes is the STANDARD by which all middle distance runners are judged.

joshDo you see what happened there? Once one person did it, everyone else knew it was possible. You think that you are the only person in the world sitting there at your computer, reading this article with 50, 60, 70, 100 pounds to lose. The reality of it is people are doing it every day and so can you! All you have to do is believe.

The last step (yes I only have 2 steps here, this is not a 12 step process!) you have to have an undying commitment to your goal. Whatever the goal is, it does not matter you have to love it, marry it and live it. It is you and it is a part of you. Do what ever it takes, throw caution to the wind and do it! I believe in you, you must believe in you. Do not be afraid of climbing your personal Mount Everest! GO DO IT!!!!

So to summarize my two steps;

1. You must believe 2. You must commit

“JB you said things will get hard, what do I do?” Great question! The power and importance of the why is going to be your security blanket, your insurance policy and your get out of jail free card. They will drive you to unbelievable heights, if you let them. If you fall off the wagon, remind yourself of why you here in the first place. The constant reminder is a positive way of looking at bleak situations that we will all be put in. As I tell my clients all the time, “Don’t think, just do.”



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