Jeff Smith: Is the Romney Attack on Gingrich Effective?

Mitt is like the perfectly-behaved boy with straight As who’s taken the cheerleader on dates every weekend for a year and can’t close the deal, and now the roguish drop-out has swooped in and gained traction despite the urgings of the cheerleader’s parents (i.e., the Republican establishment) to beware.

How can she not realize what a huge mistake she’s making?? This guy is a total dead-ender! I just got admitted to Harvard, and this guy’s got no future….It’s plain as day! How can she not see it?

Mitt has spent the last few weeks trying unsuccessfully to conspire with her parents and it’s backfired – because the more a 17-year-old girl’s parents like a guy, the less she will. Just like tea partiers and the Republican establishment.

With the president’s approval ratings in the low 40s, these voters are feeling their oats. They want to take a walk on the wild side! 

So now young Mitt, usually so cool and collected, is getting desperate. This ad is his most direct attempt yet to show the cheerleader the error of her ways. And I suspect that Republican voters, like the cheerleader, aren’t going to listen to reason. They’re going to have to learn this lesson for themselves.

(Cross-posted, with author’s permission, from Politico’s Arena)

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