The Politics of Fashion: Retailers Get Creative in Dismal Economy

It’s been said that if it’s not broken, then don’t fix it. But for retailers like Target and J.C. Penney, something needed fixing. Lagging behind their competitors in sales and arguably relevancy, Target and J.C. Penney needed to reassess their brand, which is exactly what they did. But these aren’t the only two major retailers who have revamped the direction of their company – did anybody notice Starbucks’ new logo? Exactly. Say goodbye to the “Starbucks Coffee” label and say hello to just the mermaid lady – a decision that now allows Starbucks to expand their brand into music and other ventures. Or try The Gap – who after several months of disappointing earnings – tried to breathe new life into the franchise by also changing their logo, which didn’t quite work. Nevertheless, much like Starbucks and The Gap, Target and J.C. Penney have decided to switch things up to remain competitive in this steadily evolving retail market.

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The Politics of Fashion: Retailers Get Creative in Dismal Economy

The RP’s Weekly Web Gems: The Politics of Fashion

Politics of Fashion

 

BREAKING NEWS: The date for Fashion’s Night Out 2012 has been set for September 6th! [The Cut]

MAC and The Vera Company team up for a spring collection! [The Cut]

Project Runway‘s Christian Siriano is now designing bridal wear! [Glamour]

Lavin sunglasses, anyone? [Racked]

The RP’s Weekly Web Gems: The Politics of Fashion

Politics of Fashion

Fashion by Lil’ Wayne? [The Cut]

Taylor Swift makes her Vogue debut!   [Fashionista]

Is the Kardashian empire crumbling?   [Fashionista]

Opera gowns galore! Check out a recap for Project Runway All Stars:   [The Cut]

The RP’s Weekly Web Gems: The Politics of Fashion

Politics of Fashion

Did you miss Project Runway All Stars like I did? Check out this recap! [The Cut]

Has nothing to do with fashion BUT watching a contestant on The Price is Right sing to Heidi Klum is pretty funny! Check out the video: [The Cut]

The feud between Rachel Zoe and her former assistant, Brad Goreski, continues! [Fashionista]

Vogue Italia + imitation of QVC = comedy! [The Cut]

 

The RP’s Weekly Web Gems: The Politics of Fashion

Politics of Fashion

BREAKING NEWS:  Expect two new fashion lines from renowned fashion stylist, Rachel Zoe, this upcoming year! [The Cut]

Drinking while shopping = a lot of money spent!   [New York Times]

Holiday shopping continues despite recession!        [The Cut]

Check out this amazing video that details 25 ways you can tie your fashion scarves!   [SHEfinds]

The RP’s Weekly Web Gems: The Politics of Fashion

Politics of Fashion

BREAKING NEWS: Ready to spend your Christmas money? Check out Zara’s semi-annual sale this Friday!   [Fashionista]

Trouble at Barney’s?   [The Cut]

Lindsay Lohan is making a comeback, and this time, it is with the help of fashion!   [Fashionista]

Now that Christmas is over, it is now time to ring in the New Year with one of these fabulous dresses!   [SHEfinds]

The RP’s Weekly Web Gems: The Politics of Fashion

Politics of Fashion

BREAKING NEWS:  Vera Wang for Men?   [The Cut]

Indulge in these last minute Christmas gifts! [Racked]

A Louis Vuitton song?   [The Cut]

Add Isaac Mizrahi to the list of Menswear designers!   [The Cut]

 

The RP’s Weekly Web Gems: The Politics of Fashion

Politics of Fashion

BREAKING NEWS: Are men taking over the luxury fashion world?               [The Cut]

Be one of the first to preview the new Dior Inspiration book:   [The Cut]

Check out this awesome holiday gift guide for that special man in your life!   [Fashionista]

How much does it cost to access the Vogue Archive? I’ll take $1500, Alex!   [Racked]

Be one of the first to preview the new Dior Inspiration book!   [The Cut]

The RP’s Weekly Web Gems: The Politics of Fashion

Politics of Fashion

BREAKING NEWS: Want to invest in Michael Kors? You now have the opportunity! [The Cut]

If you haven’t heard of the Cambridge Satchel Company, you might want to check them out! Their purses might be a girl’s new best friend!   [SHEfinds]

Versace for H&M = Refunds, please! [Fashionista]

Mario Lopez can now add underwear designer to his résumé!   [The Cut]

The RP’s Weekly Web Gems: The Politics of Fashion

Politics of Fashion

BREAKING NEWS: The shopping extravaganza known as Black Friday brings in billions for retailers! [CNN]

There is still time to take advantage of Cyber Monday! Check out this tips:   [CBS News]

Gisele and Givenchy – is it true?   [The Cut]

Would you buy a version of Pippa Middleton’s bridesmaid dress? By Alexander McQueen? For $3,100?   [People]

 

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