One of the great things about having the kids around the house this summer is the temporary return of snack food. But this summer is different; the snacks are all lined up in the cupboard in 100-calorie bite size packages. As if the packaging alone will ensure portion control and make snacking consistent with our attempts at healthy living. Of course it only works if you stop with one 100-calorie package, which I seldom do. While snacking I have been thinking about the idea of bite size packaging and wondering if breaking up big hairy social goals into 100-calorie bite size packages of work tasks would better enable us to harness the power of social media to get more stuff done.
Social media platforms like Twitter and Facebook are incredible at stirring up the pot but not as good at serving the meal. I have been amazed at the way social media enables the exchange of ideas. The school doors are open 24/7 for life long learning. Diverse communities of interest arise spontaneously reacting to world events, spectacles, and provocative ideas. But how do we translate interest and commentary into action?
I am fortunate to interact every day with passionate and motivated innovators who agree that we must transform our health care, education, and energy systems. We also agree that the technology we need is available today to enable transformative change. This is our window of opportunity. Tweaking the current systems won’t work. We need real systems change and the key will be to unleash the power of social media beyond exchanging ideas to taking meaningful action. What if we could make it as easy to take an action step, as it is today to contribute and react to ideas? The way forward is to break these seemingly overwhelming social tasks down in to bite size 100-calorie packages so that social media enabled communities can engage by rolling up their sleeves and contributing deliverables that will advance these important causes.
We have to get better at asks. Asks have to be simple. Asks must be accessible at the point of interest. Asks should not require more than 140 characters. It has to be easy to say yes and to accomplish the bite size task. There should be immediate feedback on all completed tasks and it must be clear how the task fits into the bigger picture contributing to the overall social objective and systems change.
Social media platforms have the potential to move beyond talking about changing the world to actually enabling us to change it. We can accelerate progress by breaking down wicked goals in to 100-calorie bite size packages that are easier to snack on.