Lauren Mayer: How To Make A Video Go Viral (Without Kittens)

I’ve used my teenage son’s line before here, about how ‘over 100 views is viral for old people.’ (Yes, I am shameless about using my kids’ comments for comedic purposes.  And actually, they really like it – I do a whole routine about their reactions to learning the facts of life, which you’d think would be humiliating, but for a generation raised on Family Guy and The Daily Show, any kind of reference is apparently a good thing!  But I digress . . . )

I do what I can to increase my views – I am now on Twitter (where I have tens of followers), and I send out email links, contribute content to Facebook groups, etc.  I’ve even considered adding footage of our very adorable dog (who looks like the live action model for Tramp, from Lady And The Tramp), but it turns out, all I have to do is mention gun control.  Suddenly, I’m a youTube sensation!

Of course, fame has its drawbacks – in my case, it’s dozens of really mean comments, disparaging my intelligence, my politics, my attractiveness and my singing.  But it’s hard to take these kinds of insults seriously when they’re often so badly spelled, it makes my teenagers’ texts look positively erudite.  And in any case, these anti-fans are still making my video go old-people-viral, and in the words one could imagine being tweeted by Kim Kardashian, “like, the only bad publicity is like not having any, like right?”


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