Josh Bowen: Find Your Why

joshA couple of days ago, I was sent a youtube video that made a ton of sense to me. You can watch it here
From a business perspective, this gentleman starts by going through what separates the top companies from everyone else. In particular, he uses Apple as an example. In his example he states that most companies will market in this order; what we do, how we do it and finally why we do it. He later explains that the most successful companies use the “golden circle” and start with why they do it first, followed by how and what. He argues that people will buy WHY you do something over how or what you do. Apple doesn’t have any advantages that Microsoft or Dell or any other computer company has. Apple just knows their why and they include it in all their marketing and branding. This separates them from everyone else.

This led me back to my book, 12 Steps to Fitness Freedom, where I talk about the “Power of the Why,” and why it is crucial to success or failure in fitness and literally everywhere else. I have included a part of it below. But take a moment and really do some soul searching on WHY you do what you do everyday. The why is driving you in every endeavor you choose to be apart of. Finding your why changes the game for you. It motivates you and inspires you to make necessary adjustments and changes to ensure victory on your challenge.

So I challenge you to find your “WHY” in all aspects of your life. It is crucial to survival. To be fair, I will share with you my “WHY.” I am completely driven to making a difference in people’s lives, positively. No matter what the venue, my goal and vision is to impact everyone I train or come in contact with in positive matter so they are better for it. At the end of the day I want people to say, “because of you, I achieved.” It is my why and it is my driving force, not only through exercise and fitness but also through leadership and constant development. Enjoy the below:

The Power of Why (from Step 1 of 12 Steps to Fitness Freedom)

The greatest minds in the human races’ history have always asked one question, Why? Einstein, Edison, and Newton all posed the question of why and no matter how many times they failed they constantly pushed forward. The Power of Why.

Think about a child who is inquisitive, what do they ask repeatedly? WhyWhy is the ocean blue? Why do I have to go to sleep at 8? Why do I have to go to school? Why why why? Their nature is to constantly pose the question of why so they can consistently learn and understand the why.

The why gives reason behind decisions and clarity behind things that are not yet understood. Reason and clarity are very big when discussing fitness goals:Why is getting in shape important to you? Why will having bigger arms or a smaller waist positively impact your self esteem? Why?

As you embark into a fitness regime it is important to remember why you are starting. From the mere example of you reading this means, on some level, you are interested in fitness. Either you; are wanting to start, wanting to continue what you started or are looking for fresh ideas to keep you going. Either way, we all go through a pre-contemplation phase when it comes to working out.

Some decide to put both feet in and go after it others keep one foot in and the other out and then there are those that never start. The decision is a personal one but once we cross into the stage of doing something about our current situation, it is important to remember why we are doing it.

So here is what we are going to do…
I am going to generalize everyone and pose the following questions:

1. What outcomes are you wanting/expecting from exercise program?
2. Which of those outcomes is the most important to you?
3. Why is that so important to you?

The answers to any of those questions can and will vary considerably. Everyone starts or continues and fitness program for different reasons. The importance to find the why behind the what.

Is the answer to number one; more energy, less body fat or to be healthier? We can easily put those answers into three categories; how you feel, how you look and how your insides are functioning. Either way these are important to you.
Now we must pick one as our sole goal to focus on. This should be the driving force on your fitness journey, the thing you cannot live without. Once we have answered that we are on our way.

Lastly, we must instill the Power of the WhyWhy is that goal important to you and why is it the most important to you? The answer will define your fitness experience and adherence. Is it because you’ve always wanted abs or because you felt better when you were 20 lbs lighter? At the end of the day we all do this for an emotional reason and to boost how we feel about us. Nothing more, nothing less. Fitness changes us for the better by supplying confidence and increased self esteem we may not have gotten from anywhere else. This is the

Power of the Why!

Never forget your why and the reason you do this. On the days when you don’t feel well or you’re stressed from work. Remember your why. It is powerful beyond all comprehension.

PS: Write your most important goal down and the reason it’s so important on your mirror or car dash. When times get rough and you feel like quitting look at it and remember why you are here. Positive thoughts and energy creates positive outcomes.


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