John Y’s Musings from the Middle: iSoap


We so live in an iWorld. iPads with iTunes and iPhones with iNews (the news as I want to read it).

The 70s were called by se the Me Decade. But the 2010 will likely be known as the iDecade.

Why do I say this?

I just left Walgreens because I was out of “Body Wash.”

I know. Look….I had used soap for 48 years and it worked fine . But soap wasn’t personal enough for me in our new iWorld. So when I was offered a chance to switch to something hipper and cooler sounding , like “Body Wash, ” I went for it. In retrospect, I was simply at a weak and susceptible point in my bodily hygiene regimen. But mostly looking for something more tailored to me and my generation than an old fashioned bar of soap could provide.

jyb_musingsBut I find myself standing in Walgreens tonight and taking over 5 minutes to pick out the “right” body wash for me–because now there are too many choices. There is Relax, Energy, High Energy, Sensitive, Vibrant, Extreme Comfort, Secret Wonderland, and many, many others.

And I think I picked the wrong one now to fit my mood tomorrow morning. I thought I would feel “vibrant” but now worry I may feel like “secret wonderland” –and I don’t have the right body wash for that mood.

Which made me wonder if maybe I never should have given up that simple yellow bar of Dial soap I used for 48 years.

Life was so much simpler prior to the iMovement.


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