I fully support YUM and think they are a great company and corporate citizen. But the other night I was parked across from a KFC restaurant and for several moments couldn’t stop staring at the logo rendering of Colonel Sanders.
It just wasn’t the way I remember the Colonel looking. I’m no Colonel Sanders expert and only met him a handful of times…But something about this logo image bothered me. This man pictured in the logo looked pleasant, harmless, bland, and a little metrosexual. Frankly, he looks more like a Walmart greeter (no offense to Walmart greeters) than one of the century’s great restauranteurs and entrepreneurs.
Colonel Sanders, as I recall him, was kind-hearted and generous but could be gruff at times, too. He always seemed like a proud and determined man, He was in many ways an artist. A perfectionist who demanded from others what he gave.
And he seemed to enjoy life. Seemed to suck out the marrow, in his own way, as Thoreau wrote.
And decided if the new made-up image of the Colonel could meet the real Colonel, there’s a good chance the real Colonel may have taken a swing at him –and told him to get that silly grin off his face and for he and his apron to back in the kitchen. And probably given up on him ever looking as dignified as the man who came up with the 11 secret herbs and spices and left his unmistakable imprint–including his unique and distinctive appearance — on the world.