This morning as I left a business meeting I spotted a long snaking line outside an ATT store as people waited for a chance to buy the new iPhone 6.
I self-righteously shook my head and muttered sarcastically to a guy snapping a picture of the line, “Wonder if any of those people would wait in line that long to talk to someone on their new iPhone?” We snickered condescendingly like adolescents and he responded, “Pitiful, isn’t it?” After he stepped aside, I snapped this shot myself and got in my car and left –off to do something more important than anticipating the new iPhone.
45 minutes later I was driving by a different ATT store and parked outside the store to do a conference call. After the call I had a few minutes to spare and wandered inside just to see what the new iPhone 6 looks like. The sales rep started pitching me and encourged me to hold the phone, which I did. He smiled at me, “Feels good, doesn’t it? Looks good, too.” I replied, “You are good….but I am just looking and not buying” and I scurried out the door.
Two hours later I had another meeting at the coffee shop by the ATT store in this picture. I got to the coffee shop about 15 minutes early and decided to stop inside ATT since there was no line and because I wanted to just “look” at the new iPhone one more time.
As I stared at the display model and was about to touch it a sales rep interrupted me and asked if I would like to get one and said they still had a few in stock.
“Probably just in white, though. Right?” I said discouragingly.
“Actually we have a few silver and black models left.”
I pointed to my watch and said, “Thanks anyway but I have to meet someone in 15 minutes and don’t have time to get a new iPhone today even if I wanted to and had the extra money.”
“Fifteen minutes is plenty of time” the sales rep assured me, “and under our new plan you don’t pay anything down and only a monthly fee of about $30.”
“Really?” I responded dumbly.
Twelve minutes later I walked out of the ATT store with a new iPhone 6. And I felt good about myself and happy to be an “early adopter” as they call it. As I walked toward the coffee shop I looked back where the line had been this morning –the line that I had smugly taken a picture of to post in Facebook later tonight to poke fun at people who seemingly had nothing better to do today than make sure they got the new iPhone the day it went on sale.
But I didn’t do that. I did post the picture—but posted it because even though I am not standing in that line in the picture, I might as well have been. In fact, I was worse. I doubt any of those eagerly waiting in line this morning went to three stores before buying their phone. And they were happy, not ashamed, to admit their enthusiasm.
Fortunately for me I don’t think anyone in this picture bothered to snap a photo of a smirking guy standing a few yards away taking a picture of them— and then post the picture of me on Facebook under the title “Pitiful.”
They had better things to do.
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